Final Day of SIA

Never Summers 2012 Boards

SIA wound down today and closed doors at 1pm. The last day is always super mellow as everyone is pretty much partied out and showed out… Vendors were stoked about the turnout and response from buyers for the most part. Buyers were pumped about the new product for next winter. Pricepoint is still the name of the game but sales are growing universally and it looks like the snow industry is on a definite incline. Ryan Kingman from fledgling sock brand, Stance Socks, told us “We were really impressed. It was our first show. People seemed enthused about socks and the category itself and seeing someone come in and champion it. We’re having fun and selling some socks!” After 4 days we’d pretty much seen everything in the snowboard brand side of the show that we wanted to see. This year was by far much better in Denver as last year seemed a bit awkward with the show moving to a new city. Sunday is the best day to get free stuff too! Nobody wants to pay to ship all their promo goods back home, so if you’re in the right place at te right time, you’re in good shape. Tomorrow is the start of the on-snow demo portion of the show at Winter Park. Look for more updates for the mountain.

New shades from Smith.

Celteks in-booth workshop.