HOW YA DOIN The Movie is the 4th full length snowboarding video from the Ice Coast Kills Shit fam. Shot entirely in New York, HOW YA DOIN is a rollercoaster of emotions that follows the ICKS boys through the 2014/2015 east coast winter. It’s hollerable. It’s tolerable. It’ll make you wanna pop your collarable. You’ll laugh, you’ll cry, but most importantly, you’ll ponder the greatest question of our generation… HOW YA DOIN’!?

Posted by: Official Genius | March 24, 2016 | Categorized under: featured, Snowboard, Videos

Zappos Park Jam 2016 – Downtown Las Vegas recap

Park Jam 2016 presented by Zappos from Las Vegas. Gotta give it up to Park Fab and Park on Fremont for putting on this event. Its not everyday they shut down Las Vegas Blvd. let alone for a snowboard contest.

Posted by: Official Genius | March 16, 2016 | Categorized under: featured, Snowboard, Videos

Jesse Jean Bart – HD Part

Filmed and Edited by Bernard Van Weydeveldt
Additional filming by Archie

Posted by: Official Genius | | Categorized under: featured, Skateboarding, Videos

Sena “Snowtalk” Headset Review

SnowTalk 1

Sena is a technologies company specializing in outdoor Bluetooth® communication, and today we get to look at their new “Snowtalk” headset. The Snowtalk serves as a headset and intercom alike, connecting you with whomever you want across vast distances. The headset allows you to maintain conversations within a 700 meter range, ensuring that you and your friends won’t ever get lost on the mountain. Another dope feature about this headset is its design. It’s sleek enough to fit right within your helmet, but feels durable enough to handle the wintertime. That’s a huge pro.

SnowTalk 2

Overall, I gotta say that I dig these headsets. They don’t get in the way of any equipment, keep you and your friends connected and thrive in harsh conditions. They are also great at reducing wind noise, last up to 6 full hours, and are rather comfortable. And, at $99, they fit their price tag too. Any avid boarders should definitely check these out.

Posted by: admin | February 22, 2016 | Categorized under: Interview

Snowmusement | Snowboarding An Empty Water Park

Water park? You mean snowboard park? Imagine this: snow-covered water slides, high dives as jibs, no lines or entrance fees, and a group of your buds to shred. What more could you ask for?

Snowboarders Toby Miller, Red Gerard, and his brother Brendan Gerard hopped the fence in the dead of winter, so that they could design and build their own Snowmusement park. Winching into custom features, ripping down funnel slides, hucking off cliffs directly into the food court — there’s nothing off limits for the boys inside Mountain Creek’s Action Park in north New Jersey.

Posted by: Official Genius | February 13, 2016 | Categorized under: featured, Snowboard, Videos

Ben Ross – Pats Peak

Ben Ross Pats Peak by @cirelliworks

Posted by: Official Genius | February 12, 2016 | Categorized under: Snowboard, Videos



Posted by: admin | February 10, 2016 | Categorized under: Skateboarding, Videos

Winter at Fenway Afterparty

winter-at-FenwayCome party with us after the Big Air at Fenway this Thursday night at The Lansdowne Pub. The no cover, tons of drink specials, live music and prizes. Check The Facebook event page for more details.

Posted by: admin | February 8, 2016 | Categorized under: Events, featured, Music

All City Showdown 2015: Team PFP

Posted by: admin | February 2, 2016 | Categorized under: Skateboarding, Videos

Evan Mansolillo 2015

Evan Mansolillo 2015 edit from E Man on Vimeo.

Posted by: admin | January 24, 2016 | Categorized under: Skateboarding, Videos



Snow fills Fremont Street from Las Vegas Boulevard to 6th Street on January 23 for the second annual Park Jam snowboard competition. For you Vegas natives, snow is frozen water vapor that forms white ice crystal flakes. It’s cold.

Anyway, 25 riders will be judged on the best trick they can pull off in 45 minutes on a massive 30-foot tall rail structure. The winner snags $5,000. Last year’s winner, Matt Schaefer, will return to defend his title.

The free event, sponsored by Zappos and Vegas Seven, starts with a pre-game brunch available from 11a.m. to 4 p.m. at Park on Fremont. Find snowboard vendors such as Vans and Burton in the Vendor Village, along with a taco truck, a beer garden, and and live DJs. A practice set with rider introduction starts at 6 p.m. before the competition begins at 7:30 p.m.


Parkfab x Official Genius Afterparty — 10pm at Goldspike!

Thanks to all the sponsors and DJs

Posted by: Official Genius | January 22, 2016 | Categorized under: Events, Snowboard

Cashing In on a 30 Year Old Offer


This past November, my supervisor and I were looking through some old Rolling Stone magazines. Most of the issues dated back to the 1980s, and we were especially entertained by the old ads we came across. The more we read through these ads, the more we saw exclusive “mail-in” offers that would give you a free sample of the product advertised. The idea then came about that we should actually try to cash in on one of these offers, even though they were decades old. The only way that this would actually work is if the offer didn’t have an expiration date, and if the company was still at the same location. Although we knew it would be a difficult task, we felt that it could be done.

We scoured through ad after ad, looking for the perfect candidate. The more we searched, the more unlikely it appeared that we would actually find an offer that still existed. Only a few magazines remained at this point, and we trudged on in hopes that something would pop up. We picked up an issue from November of 1985 and, to our surprise, we found something. An advertisement for Blistex lip balm. The ad was so old that the company was still going by their previous name ‘Blistik’, and we knew this was exactly what we needed. All we had to do was mail in 50¢ and provide a return address, and a free sample of Blistex medicated lip balm was ours. There was no expiration date printed on the ad, and it appeared that we had finally found the loophole we were looking for.

Screen Shot 2016-01-15 at 12.57.09 PM

I then began my letter to Blistex, explaining the situation. To make it feel as legit as possible, I made it seem like I genuinely thought the clearly out-dated offer was still standing. The letter read:

“To the Good Folks at Blistik,

Howdy! I hope today finds you well. I was recently going through the latest issue of Rolling Stone magazine and came across an advertisement for your new “creamier Blistik” medicated lip balm. And, to be truthful, it looked so darn creamy and dandy that I had to respond to your ad and get one for myself. Included in this envelope you will find the necessary 50¢ and my return address. I look forward to receiving my complimentary Blistik lip ointment, and with the winter months coming, my battered old lips surely will need it. Thank you for this opportunity, I will try to contain my jubilance in the meantime!


Ben P.”

We sent the letter and 50¢ over to Blistex, along with a copy of the ad, and waited. A few weeks went by and I began to think that maybe they thought it was a prank of some sorts, and weren’t interested in fulfilling the offer. That was until early last month, when I received a package from them in the mail.

Screen Shot 2016-01-15 at 1.05.58 PM

To my surprise, the package contained a complimentary medicated lip balm. Not only that, but I also received a letter from the company’s consumer affairs department:

“Dear Ben,

We would like to thank you for your interest in Blistex and taking the time to contact us about an old advertisement you saw in a Rolling Stone magazine about a free trial offer. This offer has been discontinued for quite some time and we have discontinued our sampling program. However, in response to your letter, and taking out the time to contact us, we have enclosed a complimentary tube of Medicated Lip Ointment. We trust that this product will meet with your expectation.

If we can be of any further assistance, please feel free to contact us directly.


Consumer Affairs.”

Not only were they good sports about the whole thing, but they actually fulfilled their 30 year old offer! So, the moral of the story is this. First, shouts to the good folks at Blistex. And, second, if you have any old magazines lying around, definitely take a look through them. You never know what offers are still out there just waiting to be cashed in.


by Ben Pinette

Posted by: admin | January 15, 2016 | Categorized under: featured, Interview

The LB Project: Kyle Platts

Kyle Platts from The LB Project on Vimeo.

Posted by: admin | January 8, 2016 | Categorized under: Skateboarding, Videos

Rusty Toothbrush Present Snowboard Rugby

The latest installment from the Rusty Toothbrush boys! Rugby…on the slopes. Enjoy.

Posted by: admin | | Categorized under: Snowboard, Videos

‘2032’ LeftOvers Pt. 3

Scott Stevens and Chris Grenier lay down some commentary for the leftover footage from ThirtyTwo’s 20th Anniversary Team movie “2032”. For more info, check out

Posted by: admin | | Categorized under: Snowboard, Videos